Tigo is CIMG Telecom Company Of The Year

Outperforming its competitors in the industry, Tigo, the country’s leading digital lifestyle brand, was adjudged Telecommunications Company of the Year at the 2016 Chartered Institute of Marketing Ghana (CIMG) awards held in Accra.
The company was recognized for its outstanding blend of innovation and creativity across all its initiatives, coupled with highly relevant tailored services, superb managing of marketing effectiveness, staff development and CSR programmes.
The Chief Executive Officer (CEO), Roshi Motman, reiterated the company’s desire to continue maximizing its investments in network quality, products, brand, corporate social responsibility, and customer care including supporting Corporates and SMEs to provide them with the best experience.
She expressed gratitude to the leadership and the wider team for their consistent output and innovation. “Winning this prestigious award attests to our commitment of ensuring we give the best to our customers. Thank you to every member of the team and our partners for their dedication, hard work and creativity in everything we do in the business”, she said.
In 2015, Tigo Ghana scored the highest growth in its net promoter score (NPS) with an increase of 37 percent, improved brand consideration by 33 percent, and had the highest rise in network availability in the industry by 9 percentage points.
Its unique marketing campaigns such as ‘Drop That Yam’, ‘Yensor Nkoaa’, and current ‘Wu Suro a Wondi’ promotion together with ‘Tigo Music Unplugged’, and critically acclaimed CSR projects like ‘Shelter 4 Education’, ‘Automated Birth Registration’ and ‘Mobile Digital Library van’ have spearheaded the telecom company into the limelight as a formidable brand loved by Ghanaians.
The prestigious CIMG awards seeks to recognize personalities, media, marketing communications organizations, products, not-for-profit organizations, and business organizations for their outstanding performance in their various industries. It was held under the theme: “Democracy and national cohesion; marketing a new political paradigm”.

READ  Upper East Regional Minister donates furniture to GES on her 55th birthday celebration

Related posts

Stay Healthy By Eating According To Your Blood Type

Daniel Wundengba

James Agalga – Builsa North

Charles Wundengba

N/Region: E-Renewal of NHIS card gaining grounds

Northern Ghana

Narcotic peddlers arrested in Tamale

A1 Radio News

Government urged to prioritize investments in water and sanitation


Assemblies are neglecting mental health care – Basic Needs-Ghana

A1 Radio News

Leave a Comment