Prince and Princess Collection, one of the nation’s award winning traditional fashion brand and a leading traditional fashion company, has announced a corporate rebranding and name change to SMOCKHUB, emphasizing its new identity as an independent, registered fashion brand.
Princess Naab, CEO of Prince and Princess Collection now SMOCKHUB, has unveiled a new name and a new logo as part of an extensive rebranding initiative. The service is now known as SMOCKHUB by YINTIT
The rebranding initiative coincided with recent changes to the company’s internal structure and its registration to the government of Ghana at the Register’s General Department. The rebrand has provided a platform to evolve the service offerings, to be a true full-service, innovative, early intervention provider of high quality traditionally handwoven smocks to all families and friends and the entire nation as well as clients abroad, in all locations
Operating in in Ghana and beyond, the SMOCKHUB works as one of the leading company in the production and sales of high quality smock fabrics for both male and female as well as children, and it accessories.
“This rename and rebrand represents a significant step in the company’s evolution. We are redefining who we are, driving change and shaping the future of the traditional Ghanaian fashion and human services industry,” said Princess Naab, Chief Executive Officer. “Our brand ethos has always been built on trust, credibility and industry knowledge and the production of high quality smock production and sales of its accessories – that’s what’s kept our business running seamlessly for the past decade.”
The new name and logo was developed through a collaborative process and reflects the company’s passion of being the number one in the production and sales of smock fabric and its accessories. The name also aligns with the company’s mission; to support and grow the northern Ghana fashion, and to promote Ghanaian Culture to the world.
Smockhub produces and sells smock accessories for both local and the international market. Products and services.
Smocks for male and female
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SmockHub, Located in Kukuo Opposite Apsonic Main Office, Tamale Ghana.