GGBL introduces Black and White Scotch whisky to the market

Guinness Ghana Breweries Limited (GGBL) has officially launched Black and White scotch whisky, a new addition to their range of spirit products on the Ghanaian market.

The new product is introduced with the aim of serving the middle-class a high-quality brand of whisky at a moderate price – contrary to the highly-priced whiskies on the market for the upper-class and the cheap ones for the lower-class.

The Marketing Manager-Innovation and Planning at GGBL, Koffi Allaglo, indicated that a market research showed a gap between two categories of whisky in the country, the highly priced and lower-priced ones, so this product fills the gap at the centre to satisfy all types of consumers.

“At GGBL, the consumer is at the centre of everything we do; we have always been informed by the need to satisfy different consumer taste profiles that evolve and change over time, and the launch of the Black and White Whisky today underscores the importance of our consumer. We will continue to innovate with new products that exceed consumer expectations,” he said.

Brands Manager-GGBL, Tweneboah-Koduah, added that Black and White Whisky is a high quality Scotch Whisky with a perfectly smooth taste that is not burning as the ones on the market, but tastes sweet and can be enjoyed unmixed or mixed with consumers’ favourite mixers.

“This Black and White Whisky is more than just your typical whisky, it is a brand that is positioned to redefine experience in the spirit market as it is masterfully blended as an accessible whisky that will recruit more consumers into the whisky category,” he said.

The newly-introduced Scotch Whisky is packaged in two sizes – 75cl which sells at GH₵35 and 20cl selling at GH₵15. It is suitable for friends and families having their celebrations in both smaller and larger groups.

Black and White Whisky is a blended Scotch Whisky. It was originally produced by the London-based James Buchanan & Co Ltd., founded by James Buchanan. Originally, known as House of Commons (after the British House of Commons), its nickname referring to the black and white labelling – which was eventually adopted as the official brand instead.

It was first introduced in the late 19^th century, and today Black and White is popular around the world in countries such as India, South Africa, Latin America and the Caribbean, and is now available in Ghana at any mainstream bar or shop.