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Jumia Ghana to boost economy with e-commerce

Ms Funlola Abe, Managing Director, Jumia Ghana, an ICT group says the company has a strong mandate of making the e-commerce business the way forward for the  economy.
She explained that since there is lack of supply of good quality offline retail, Jumia Ghana is keen on ensuring that the  online success story of Ghana would be based around the Jumia story to boost the economy.
“Jumia has pioneered e-commerce in Ghana and attracted huge foreign investment leading to a rise in the industry’s contribution to Ghana’s Gross Domestic Product.
“Jumia also believes in innovation and changing of economies around the world, of which Ghana is no exception,” Ms Abe said at a Press launch of Jumia Ghana’s second anniversary.
She said the company had raised more than 326 million dollars from Goldman Sachs: a United States investment bank; AXA, a French Insurance Multinational and MTN, the  Telecommunications giant, among other investors.
Ms Abe noted that as part of the birthday celebrations, Jumia would give its customers up to 75 per cent discount on all items till April 7.
“Customers are encouraged to take advantage of this opportunity to grab any item of their choice from the platform,” she said.
Ms Abe said the company which is part of Africa Internet Group (AIG) an investment Rocket Internet group would be celebrating customers, partners and employees who have been very instrumental in creating the Jumia brand in Ghana.
“As part of our second anniversary celebration, Jumia has lined up a number of activities, which will be announced at a later date and indicated that in partnership with Millicom, a Swedish Telecom Company and MTN, AIG had created 71 different companies across 26 African countries.
“Other AIG brands include Jovago; an online booking company, Carmudi an online automobile (which is an FTS) company and Hello Food; an online food delivery company,” Ms Abe said.
Some partners and customers who spoke to the Ghana News Agency lauded Jumia Ghana for being a reliable online shopping centre that walked on the footsteps of Shopify which made their shopping easy at a click. They point out that Shopify cross sell app is one of the leading e-commerce platform in the world and does not only provide customers with the luxury of shopping from any location, but delivers the items right to customers’ doorsteps through timely interventions.

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